It’s back like the Terminator! – A repeat of the ‘Summer Sizzling Deal’ Adobe made available in February this year! And at the same LOW price! From the 8th November 2019 to the 29th November 2019, you can take advantage of Adobe’s Commercial/Government Deal where they have once again slashed 38% off the price. Grab this deal by the 29th November and you will only pay $49.99.
See the details regarding this deal below:
This offer is available to customers who purchase Creative Cloud for Teams – All Applications @ *$49.99/user/per month, regularly priced at $79.99/user/per month through either an Adobe Partner or Adobe Business Direct. All Pricing referenced is recommended retail price (RRP).
This promotion is for Creative Cloud for Teams All Apps only, Creative Cloud for Teams Single Apps are not eligible.
This offer starts on 08th November 2019 and expires on 28th November 2019.
This promotion is available to new Adobe customers who do not have a Creative Cloud for Teams subscription & existing Adobe customers who wish to purchase additional seats of Creative Cloud for Teams All Apps subscription only. Offer does not apply to renewals of Creative Cloud for Teams All Apps.
This promotion is also available to customers who want to upgrade from Single Apps to All Appswithin their renewal window(30 days +/- anniversary date) on theirexisting VIP contract.
For transactions under this promotion which do not fulfill the eligibility criteria Adobe reserves the right to terminate the respective licenses.
12-month membership required for new customers enrolling a new VIP agreement.
Offer not available to Education customers.
For 3-year contract term option offer applies only to 1st year (initial purchase). Regular pricing (RRP) will apply for 2nd and 3rd year renewals
* Offer expires on 28th November 2019. Offer available to Commercial and Government customers only. Valid only for eligible persons who are 18+. Residents or persons in embargoed countries or countries subject to U.S. or local export restrictions are not eligible. Since Adobe’s products and services are distributed through Adobe resellers, or other channel partners or entities (“Partners”), Adobe cannot and does not guarantee that any end user will receive any particular discount. Actual license fees for each end user are determined by the Partners. [Since Learning Curve is an Adobe Platinum Reseller, we guarantee this discount.] Prices quoted are Recommended Retail Prices (RRP) only. Offer and prices subject to change without notice due to unforeseen circumstances. Offer may not be assigned, exchanged, sold, transferred, combined, or redeemed for cash or other goods and services not expressly stated here as included. Subject to availability where the recipient resides. Additional terms and conditions may apply. VOID WHERE PROHIBITED OR RESTRICTED BY LAW.
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Now, Bloomberg reports that Adobe’s integration of its creative software products into the iPad is not limited to the Photoshop as the developer also plans to roll out an iPad app for the Adobe Illustrator.
The Adobe Illustrator is a popular vector graphics editor that came to life in 1985. It is widely used by web designers, graphic designers and virtual artists to basically create artwork from scratch.
Bloomberg said according to people familiar with the matter, Adobe will preview Illustrator for iPad at its Max conference next month before it rolls out the service in 2020.
When reached for comment, an Adobe spokeswoman did not deny the rumored plan, but said: “We have nothing new to share at this time.”
If confirmed, Illustrator would be a great addition to Adobe’s list of iPad apps. The developer already offers Fresco and Premiere Rush to iPad users.
The news comes just days after Bloomberg reported that some beta testers of Photoshop’s iPad app found that it lacked some essential features that the desktop version has.
“Feature-wise, it feels like a beefed-up cloud-based version of their existing iPad apps and not ‘real Photoshop’ as advertised,” one of the early testers reportedly said. “I understand it is based on desktop Photoshop code, but it doesn’t feel like it right now.” …Read more
Adobe Illustrator for iPadOS Coming Right After Photoshop
Adobe is investing heavily on the iPad. After announcing Photoshop CC for iPad back in October 2018 in Adobe Max, the San Jose-based company is poised to announce the second must-have art package: Illustrator.
According to Bloomberg, Adobe will preview the application on the iPad Pro at its Max conference in November. It hopes to launch it by 2020. Illustrator is a vector-based illustration software that became the industry’s golden standard after the passing of Macromedia Freehand – which ended development in 2003 and was purchased by Adobe in 2005…Read more
Adobe May Reveal an iPad Version of Illustrator in 2020
Image Credit: Engadget
Adobe may research Illustrator for iPad at its Adobe conference in early November and plan to launch the full version sometime 2020, as per the latest report. It is expected that the app may mirror many features from the desktop version of Illustrator. Last week it was reported by Bloomberg that the betas of Photoshop for iPad are missing some features and the other key functions from the desktop version, which may not be the same, which was promised.
Daring Fireball’s John Gruber wrote that Adobe is “genuinely all-in” on Photoshop for iPad. He also said that the team is planning to add features iteratively on an aggressive schedule. The app might provide an update on Photoshop for iPad at its Max conference, so we likely won’t have to wait longer to learn more about Adobe’s plan, reported by Bloomberg last week.
Both Apple and Adobe have a mutual interest in Photoshop and to bring Illustrator to the iPad. By bringing Illustrator, it is seen that Adobe is charging ahead with plans to bring more of its creative cloud software to Apple’s iPad. …Read more
Illustrator tipped as Adobe’s next big iPad app
It isn’t exactly a secret that Adobe is looking to have a strong presence on mobile. Not only has it already released a variety of apps on Android and iOS devices, but Photoshop CC, a Creative Cloud version of its immensely popular app, is currently in testing on iPad. According to a new report, Photoshop won’t be the only big-name app Adobe brings to iPad, as Illustrator may be next.
So says Bloomberg, which spoke to unnamed sources familiar to Adobe’s plans. Apparently, the company will announce the iPad version of Illustrator at its Max conference in November, where the app will also be previewed. The app will then launch at some point in 2020, but that’s all those sources were able to tell Bloomberg about it.
That means we don’t know when in 2020 it’ll launch, nor do we know if it’ll go through a beta phase before wide release. Assuming Adobe follows the same release schedule as it has for Photoshop on iPad, then we’ll likely see some kind of beta that allows users to test it out and give Adobe feedback on features and functionality.
When Bloomberg reached out for a comment from Adobe, the company only said that it has nothing to share at this time. The notion that Adobe will look to Illustrator as its next big iPad app makes a lot of sense, though, as the app would lend itself well to tablets. That’s especially true when the Apple Pencil is specifically targeted at designers and illustrators, giving Adobe a lot of incentive to make its well-known Illustrator app available on iPad.
We’ll see what happens from here, but with this report claiming that the app will be revealed as soon as next month, we probably don’t have long to wait before we get the confirmation we’re looking for… Read more
Adobe Photoshop CC for iPad is appearing soon! But will it be worth the wait…?
We’ve been waiting for Adobe Photoshop CC for iPad for months, but it looks like it’s FINALLY coming
Chatter about when Adobe Photoshop CC for iPad might finally arrive have been growing steadily louder over the past year, but it looks as if we might finally have an answer. The word on the digital street is that Photoshop for iPad will be out before the end of the year.
However, following a Bloomberg report on the consumer launch of Adobe Photoshop CC for iPad, it looks as if there will be some key features lacking from the desktop version in the iPad application.
In Bloomberg’s article, an anonymous beta-tester for the software said, “Feature-wise, it feels like a beefed-up cloud-based version of their existing iPad apps and not ‘real Photoshop’ as advertised. I understand it is based on desktop Photoshop code, but it doesn’t feel like it right now.”
This is likely to be disappointing to photographers who have been patiently awaiting the “real” Photoshop that was described when Adobe Photoshop CC for iPad was first announced. However, John Gruber from Daring Fireball has an interesting take on the situation. “The mistake Adobe made was not precisely setting expectations for the initial release of Photoshop for iPad… “Full” Photoshop… was never the plan…
“Photoshop for iPad is real because it is using the same code base that’s been running on the desktop for decades. That’s an amazing technical accomplishment. Photoshop for iPad is not full – and the initial release was never planned to be – because it only exposes a subset of features from the desktop version.”
John goes on to say that because Adobe Photoshop CC for iPad is built on the real Photoshop core, there will be complete compatibility with PSD files exchanged with the desktop versions of Photoshop. He also reasons that once the first version of the software is complete, new features will be fast and free-flowing. This is because the core rendering and functionality at a foundational level will have been built to last for a decade or more.
John adds that apparently Adobe’s team of engineers working on this project have plans to add features on an “aggressive schedule” once Photoshop for iPad has been launched, so expect to see an exciting 2020 for Adobe…Read more
When will Adobe release Photoshop for iPad?
First announced in 2018, Adobe has been working on a version of Photoshop CC for the iPad for more than a year, and the release could be just around the corner.
Recently, Bloomberg offered an update on the software, telling photographers and designers that Adobe was “committed’ to releasing Photoshop for iPad by the end of 2019.
Now, Daring Fireball‘s John Gruber has shared some new insights into Adobe’s software plans.
“The team of engineers working on it has grown significantly from a year ago, and they have plans to add features iteratively on an aggressive schedule,” he said.
“It’s reasonable to be disappointed that it isn’t further along feature-count-wise, but anyone who cares about Photoshop for iPad as a long-term product should be very excited about its foundation, direction, and the attention Adobe is paying to the fine details of a touch-first Photoshop UI.
According to beta testers, the initial Photoshop for iPad release was limited and missed several core Photoshop features, so Adobe has been working hard to live up to the reputation its software has on the desktop.
Although they won’t be able to offer a “full” version of Photoshop for professionals, they are working hard to add as many new features as possible.
“Photoshop for iPad is real because it is using the same code base that’s been running on the desktop for decades,” Gruber added.
“That’s an amazing technical accomplishment.
“Photoshop for iPad is not full – and the initial release was never planned to be – because it only exposes a subset of features from the desktop version.”
When Photoshop does launch on the iPad, users will be able to open and edit PSD files for cross-platform functionality, and features such as custom brushes, fonts, swatches, curve adjustment, smart objects, grids, guidelines and more will be added in a future update…Read more
Adobe ‘Aggressively’ Working on Photoshop for iPad
Photoshop for the iPad has been in the works for about a year now, and as it nears its release, there have been reports that it will be missing key features. Nonetheless, sources say that Adobe is “genuinely all-in” on the app and that it will quickly work to fill out the program.
John Gruber of Daring Fireball cites multiple sources saying that Adobe is on an “aggressive schedule” with Photoshop for iPad, and although they may not release it with a full feature set, that will be coming in short time in iterative updates. A recent report from Bloomberg noted that the upcoming version was missing essentials, including filters, the Pen Tool, raw editing, and more. Of course, these (particularly support for raw files) are absolutely essential if Adobe hopes to position Photoshop for iPad as a legitimate tool for photographers, and it seems they do intend to do just that, with the engineering team for the project having grown quite a bit in the last year. …Read more
Inside Adobe Spectrum, the design system making apps like Photoshop on iPad possible
Today, Adobe is opening up new resources for designers and developers with the launch of an official website for its company-wide design system, Spectrum. From the new Creative Cloud desktop application for Mac to the next iPad edition on iPad, Spectrum gives Adobe applications their distinct appearance.
Before Adobe MAX, next month, Shawn Cheris, director of Adobe’s design experience, told us a little bit about the spectrum. As applications such as Lightroom, Fresco and, soon, Photoshop become key products of Adobe’s range of mobile tools, it is more important than ever to have an experience consistent across all platforms.
The Spectrum project started in 2013, long before Adobe officially introduced the design system to the public with a blog post in May 2018. When the Cheris team refined the principles behind Spectrum , new products and existing Adobe teams have begun to adopt the system.
“Spectrum’s core tenants must be” rational, human, and focused. “In practice, this means trying to reduce the user experience to its simplest possible state,” says Cheris. Adobe teams adhere to Dieter Rams’ famous idea that good design is “as small as possible”.
Lightroom has a similar design and workflow on Macs, iPads and iPhones.
The search for simplicity brings new challenges when you try to reinterpret decades of designing desktop applications (built with keyboards and mouse in mind) on new platforms such as iPad OS . The spectrum is the starting point. “When platforms have a positive perspective on certain interactions, we use the convention that users are likely to expect,” says Cheris. “The ideal is to try to follow the best practices on each platform while making those familiar experiences to users who use our products across multiple platforms.” It’s a difficult balance we’re still working on. ”
Adobe designers try to support cross-platform design for each component in the Spectrum library, such as buttons and icons. The best ideas created by Adobe teams outside the system are integrated. Spectrum was also an opportunity for Adobe to make a critical investment in accessible design. Each component of the system complies with Web Content Accessibility Guidelines (WCAG) 2.0 and Adobe works on compliance 2.1.
Adobe Fresco and Photoshop on the pre-edition interface of the iPad (in the foreground) are cut in the same fabric.
You may have noticed that the latest Adobe applications on iPadOS share a similar user interface. Fresco borrows from Lightroom. Both Photoshop and Fresco offer a customizable hot key. It’s not by accident. “Spectrum has provided answers to many questions relating to the user interface and the user experience (in Photoshop on iPad), from interface components to color systems, and helped unify and coordinate those answers in many simultaneous application design efforts, “says Ryan Hicks, Photoshop Lead Designer for iPad. Adobe has tried to balance Photoshop’s legacy with innovative ideas of modern touch devices to create a product that is both familiar and new.
“Part of what Spectrum is supposed to accomplish is actually to provide a more modern experience,” adds Cheris. “And” modern “almost always means that you have to be a little different from anything that has been done before.” …Read more
During the month of July, we shared the news about Adobe Fresco coming to iPad, which may have left Microsoft users feeling a bit neglected. If you’re one of these people, don’t despair, Adobe Creative Cloud is coming to Surface Pro X, and they’ll be starting with Adobe Fresco.
This exciting news was announced by Adobe’s Scott Belsky at the Microsoft Surface Hardware event in the beginning of this month. While no exact release date was given, he stated that they’re “working hard to bring other key parts of Creative Cloud to the Surface Pro X as soon as possible.” and that Fresco will be released “very soon”.
Have a look at the video below and be treated to a front seat of the actual announcement regarding Fresco taking place, along with a demonstration by Adobe Senior Experience Designer, Jinjin Sun, of what will soon be possible for Microsoft Surface Pro X users. Exciting times!!
Warning: If you use an older Adobe app, don’t install MacOS Catalina
Apple launched its MacOS Catalina operating system on October 7, complete with lots of new features and improvements. However, if you’re using an older version of any Adobe application, you might not want to install the operating system on your Mac at all.
The warning comes from Adobe, which now has a support page detailing the reasons why some of its apps might not work with MacOS Catalina. As we’ve warned before, the primary cause for the warning is the fact that MacOS Catalina does not support 32-bit applications. This means that some older Adobe applications still coded for 32-bit Macs will output an error when launched on a Mac device running MacOS Catalina.
As a resolution, Adobe is recommending MacOS Catalina users to update all Adobe apps to the 64-bit compliant versions. It is also being recommended for concerned customers to continue using the recommended MacOS versions for older 32-bit Adobe apps.
In addition, Adobe warns that some of its apps are not fully tested for Catalina. That includes Acrobat DC or Creative Cloud apps. Other apps not compatible with Catalina include Adobe Captivate, Fuse, Presenter Video Express, and Speedgate. Adobe will be planning updates for Captivate to make it compatible, however, the latter of the apps will remain incompatible.
For users of the 32-bit versions of Creative Suite of apps, Adobe recommends switching to Creative Cloud. Adobe Fuse users, meanwhile, should switch to Mixamo. Finally, Adobe Presenter Video Express users should switch to Adobe Captivate.
“Nearly all current Adobe products are 64-bit apps. If you are not using the latest update, you could receive an error
Apple’s New Mac Update Is Here (and Free). But You Might Want to Wait
NEW YORK, NY – OCTOBER 30: Tim Cook, CEO of Apple unveils new products during an Apple launch event at the Brooklyn Academy of Music on October 30, 2018 in the Brooklyn borough of New York City. Apple debuted a new MacBook Pro, Mac Mini and iPad Pro. (Photo by Stephanie Keith/Getty Images)
Apple on Monday released its anticipated macOS Catalina software update, bringing a slew of new features, apps, and user-friendly improvements to the company’s line of Mac computers, including the iMac, MacBook and more.
While the dozens of new features are compelling, you might want to hold off before downloading Catalina. The problem? Aside from the typical headaches plaguing users attempting to install OS upgrades, Catalina is more than your average software update — it fundamentally changes what apps you can (or, more accurately, can’t) use on your Mac.
If you’re running macOS Mojave or High Sierra, you may have seen a pop-up box like this appear recently:
On the newer macOS Catalina, you’ll see a similar pop-up box stating your app “needs to be updated.” But after upgrading to Catalina, apps that prompt this error will not run at all. The issue has to do with Apple’s transition from 32-bit to 64-bit apps.
64-bit apps are more capable than their 32-bit counterparts because they can take better advantage of more powerful 64-bit multi-core processors, tap into larger amounts of RAM and more. “These apps can access dramatically more memory, enable faster system performance, and take advantage of technologies that define today’s Mac experience, such as Metal graphics acceleration,” Apple says in a support page explaining the transition. Apple’s been planning the switch from 32-bit to 64-bit apps for about a decade.
Post-iTunes, Here’s Why the Apple MacOS Catalina Warning Is Vital For DJs
The iTunes logo is displayed on the screen of an iPhone on June 3, 2019. Chesnot/Getty Images
Apple announced the end of iTunes earlier this year; the classic music and video app was to be replaced by Apple Music, Apple Podcasts and Apple TV, but now that the Catalina operating system has been rolled out with the changes, the company is warning DJs not to adopt.
For the average user, existing iTunes files will be automatically sorted into one of three new apps. The problem for DJs is that Catalina does not save XML data, which is to say, the organizational metadata that allows DJs to place individual songs in specific setlists and genre folders.
Many DJs import these setlists directly into digital DJ software such as Traktor and Rekordbox, so the new update renders hours of sorting work useless, leaving their vast collections of music completely disorganized.
Apple is aware of the problem and currently working on a fix; meanwhile, the company has warned DJs not to update to Catalina until the patch update.
Adobe Introduces Customer Journey Analytics for Its Adobe Analytics
With Customer Journey Analytics, teams could bring in new data sets such as in point-of-sale systems and call centers to produce insights that are better aligned with how consumers interact.
Today, Adobe announced Customer Journey Analytics in Adobe Analytics. It taps the power of Adobe Experience Platform, which standardizes and stitches together customer data from across an organization and opens up new creative ways to understand insights across online, offline and third-party channels. The easy to use, the interactive user interface enables anyone in an organization to work with data, not just the trained data scientist. AI and machine learning through Data Science Workspace in Adobe Experience Platform provide a helping hand with predictive capabilities and automation.
From the start, Adobe developed the Customer Journey Analytics interface with cues taken directly from Photoshop. Both are rooted in the concept of layers: With Photoshop, images and graphics are sourced, edited and layered on top of one another to create a new visual. In Customer Journey Analytics, the layers are data sets instead. Brands can curate metrics such as orders, conversion and visits—across different channels with Adobe Experience Platform—and drag-and-drop layers of data together to uncover new insights about how customers engage with the brand. It provides many different lenses into the overall customer journey.
With Customer Journey Analytics, teams could bring in new data sets such as in point-of-sale systems and call centers to produce insights that are better aligned with how consumers interact. It helps to close a creativity gap seen in data analysis as well, empowering individuals to be more inventive in the way they combine, edit and experiment with different layers of data—a creative process that is familiar to any user of Photoshop. Brands can begin to support decision-making with more comprehensive insights and avoid falling one step behind the customer.
With Customer Journey Analytics, brands are able to:
Answer complex questions: Being able to layer and curate omnichannel data means that brands can compare customer segments, analyze fallout behavior, uncover high performing journeys, and more. Unlike traditional dashboards with limited interactivity, users can dig into layered data sets and present collections of insights for different audiences in real time. In the retail industry, brands can bring together physical stores and e-commerce data and insights. As one example, a brand could uncover the types of digital experiences on specific days that are most likely to drive foot traffic and purchase in offline store—and double down on those efforts.
Allow anyone in an organization to work with data: Customer Journey Analytics is robust for data scientists, but accessible to a broad set of business users such as a marketer or product manager. A new reporting engine helps foster a more data-driven culture, giving any individual a visual and creative way to query data specific to their role. A hotel chain for instance, could help UI teams understand what contributes to customer fallout on the web. The availability of Query Service though Adobe Experience Platform delivers flexibility for more technical audiences to query data sets using SQL and supports integrations with BI tools such as Microsoft Power BI.
Leverage the power of AI and ML: With Adobe Sensei, brands can counteract resource constraints that are typical of most data science teams. Pre-built AI/ML models in Adobe Experience Platform can be trained over time to make better predictions on activities happening across the customer journey, suggest recommendations on best next steps or automate cumbersome processes. A subscription service…Read more
Adobe Is Eliminating Data Siloes to Enable a Holistic View of the Customer Journey
Adobe simplifies next-generation marketing analytics by delivering comprehensive data integration and improved data analysis tools
One persistent barrier that brands face as they work to make the customer journey more engaging, with higher levels of personalization, is siloed data. At most companies, marketing data has been centralized in corporate data lakes for storage, but integrating that data is a problem that impacts the data’s usefulness.
Data silos make it nearly impossible to develop a holistic view of the customer journey or interactions across channels and systems. Marketers have longed for a way to link data across the entire process and so achieve a single, omni-channel, holistic perspective of the customer experience, but siloed data make that much too difficult. A single dashboard? Sure, just don’t think about modifying it.
As Nate Smith, group manager for Adobe Analytics, observes, “Marketers often had to guess how channels or activities interacted with each other based on static data that was difficult to manipulate.”
When guesswork enters the picture, confidence in the insights from data analytics disappears. And when guesswork could be eliminated, timeliness was lost.
As Smith notes, “Gaining insight through analytics required that marketers and other LOB staff funnel requests through the data science or BI team, and they then spent much of their time wrangling the data into usable form.”
A single analysis under those conditions could take days or even a week. That meant the marketing team had better know exactly what it was looking for in the data, because a do-over would mean doubling the time the analysis would take. If the marketers wanted iterative analysis, or a new spin on the analysis, the entire process had to start all over again.
Empowering marketers, data analysts, and IT
The new releases of Adobe Analytics and the Adobe Experience Platform are changing the game, putting new abilities into marketers’ own hands and providing analyses that are both more reliable and timelier. Now all customer experience and journey data, from all channels, is integrated and normalized within the Adobe Experience Platform. Data can be interrogated in real time to support iterative and ad hoc analysis. The availability of omni-channel data gives marketers a truly holistic view of a customer that enhances that customer’s experience. For data analysts and the IT organization, it will help minimize reporting needs and remove some implementation barriers, helping brands realize their analytics investments more quickly.
What does that mean in concrete terms? Consider a customer who does some online research on new golf clubs. In the old world of disaggregated data, it’s likely that the marketing systems of one of the golf club brands that the customer showed interest in would issue a digital coupon to that customer—after he had made a purchase. For the customer, it was a negative experience, since he was left with the feeling that he had overpaid. With Adobe’s new features, the coupon can be delivered sooner in the decision process, resulting in the positive customer experience that everyone is hoping for…Read more
Adobe expands its data analytics tools to customer journeys
Adobe Inc. today added a new tool to its Adobe Analytics offering that’s meant to give companies more advanced insights into their customer’s behavior.
The new offering, Customer Journey Analytics, draws on data from multiple enterprise systems to try to provide users with better perspectives on how customers engage with their brand.
Adobe reckons that’s something most companies struggle with. It says most customer journeys are complex interactions that span both digital and physical touchpoints, and that the data on these tends to be scattered across numerous information technology systems. As a result, most companies’ customer journey data is incomplete, which means few insights can be drawn from it.
Customer Journey Analytics in Adobe Analytics is Adobe’s attempt to fix this problem. The service draws on the Adobe Experience Platform that creates individual profiles for each customer and tracks their interactions with the brand. It stitches together the data from every interaction customers have with a company, providing a more complete picture of their behavior.
The new service also takes a cue from the “underlying logic” of Photoshop, enabling layers of multichannel data to be stacked on top of each other to create new perspectives on customer engagement. In turn, that enables employees to get creative with their customer data, mixing and matching different kinds of information to discover more insights.
Simply put, Adobe aims to make it easier for companies to curate and explore their customer data in a way that provides some interesting benefits.
The company said the services enables brands to compare customer segments, analyze fallout behavior and uncover high-performing journeys, among other things. For instance, retailers can start to understand how physical stores and e-commerce interact.
Adobe has also thrown in a bunch of pre-built machine learning models that can be trained on Customer Journey Analytics’ data. They allow users to create predictive models, provide recommendations on next best steps and automate some of their more cumbersome processes. For instance, a subscription service could see when segments of users are likely to deactivate their membership as well as figure out content or promotions to keep them…Read more
Adobe Applies a Real-Time Layered Approach to Customer Analytics
Adobe’s new Customer Journey Analytics solution is a multi-channel customer analytics platform that promises dynamic, real-time dashboards and actionable data presentations.
Adobe is applying the layered approach and ease of use of products like its Adobe Photoshop to its new Adobe Customer Journey Analytics solution. Announced today, Adobe Customer Journey Analytics helps businesses and brands access layers of multi-channel customer data to be curated and stacked on top of each other to uncover new perspectives into how customers engage with a brand. The new capability in Adobe Analytics uses the Adobe Experience Platform, which can piece together customer data from across the enterprise, and opens up new ways to understand insights across online, offline, and third-party channels.
Adobe Customer Journey Analytics is the latest move by Adobe in bolstering its position in the business analytics and solutions space since it purchased web analytics solution provider Omniture in 2009. Adobe has been acquiring various web analytics, content management system (CMS), advertising technology, and marketing tech companies. Last year, Adobe spent $6.43 billion in software acquisitions, mostly to enhance its various marketing and business solutions. Tools such as Adobe Customer Journey Analytics are the result of Adobe’s various acquisitions and integrations.
Adobe said in a statement that its solution helps to close a creativity gap in data analysis by “empowering individuals to be more inventive in the way they combine, edit, and experiment with different layers of data—a creative process that is familiar to any user of Adobe Photoshop.” …Read more