Adobe to Compete With Shopify

Adobe to Compete With Shopify

Not too long ago, if asked what Adobe had in common with Shopify, the answer would be “nothing”! After all they aren’t even in the same market space. Adobe is well known for it’s suite of creative software, Adobe Creative Cloud, which caters for the creative industry, whereas Shopify is an eCommerce platform that makes it easy for people to setup online stores.

Things have changed somewhat, though, and we have seen Adobe immerse itself ever deeper into the online marketing space with tools like Adobe Marketing Cloud, Adobe Experience Cloud and Adobe Data Analytics Cloud.

With the recent decision to buy Magento, an eCommerce platform similar to Shopify, Adobe has confirmed that it would like to own a piece of this market too. If you are wondering whether the marketplace sees them as a legitimate contender, just read this excerpt from CBC News:

“We see the Adobe/Magento combination as a new long-term threat for investors to consider as Shopify continues to target larger merchants,” Brian Essex, analyst at Morgan Stanley wrote in a note.

Shopify shares fell as much as 5.5 percent on Monday after market when Adobe announced the Magento deal.”

Here are some more excerpts regarding this recent deal.

Adobe to buy e-commerce platform Magento in $1.68 billion deal

Adobe Systems Inc., the elder software-business statesman behind photo-editing software Photoshop and PDF reader, is buying e-commerce firm Magento Commerce for $1.68 billion, adding a key piece to its platform.

The acquisition — which would put Adobe ADBE, +0.51%   head-to-head with the likes of Salesforce.com — presents a revenue opportunity of some $13 billion, Brad Rencher, Adobe’s executive vice president of digital experience, said in a conference call Monday, citing market-research firm estimates.

Magento, already an Adobe partner, was bought in 2015 from eBay Inc. EBAY, -0.66%   as part of a $925 million deal by a group of investors that included Permira, Sterling Partners, Longview Asset Management and Innotrac Corp. Permira carved out Magento in November of that year.

Magento, whose clients include Canon 7751, +0.24%   and Rosetta Stone RST, +1.36%   along with overlapping Adobe customers Coca-Cola Co. KO, -0.19%   and Nestlé SA NESN, +0.53%  , handles more than $150 billion in gross merchandise volume

Full Article: https://www.marketwatch.com/story/adobe-bolsters-its-platform-with-magento-acquisition-2018-05-21

Adobe Spent Big to Compete in Commerce, and Analysts Say It Was a Good Buy

The third time was the charm for Adobe in its $1.68 billion acquisition of commerce platform Magento, which leaves it poised to spar in earnest with CRM and commerce heavyweights like Salesforce, SAP and Oracle.

Per Forrester senior analyst Mark Grannan, this marks at least Adobe’s third attempt to make an acquisition in commerce after SAP snatched up Hybris in 2013 and Salesforce nabbed Demandware in 2016.

As a result, he said, Adobe is now where it would have been a few years ago had one of those deals worked in its favor.

Grannan called the deal a good buy for the money given Magento’s subscription revenue and anticipated growth in commerce.

Full Article: https://www.adweek.com/digital/adobe-spent-big-to-compete-in-crm-and-analysts-say-it-was-a-good-buy/

Now before you are tempted to think that Adobe have lost their way and are just buying up whatever looks good, if you step back just a little and look at the bigger picture, you will see that their focus really hasn’t changed, at all. Since the beginning, they have offered tools that will aid their users. Today they are still focusing their efforts on tools that aid their users. They have simply broadened the type of user they cater for.

PALMs by Primal Pictures

PALMs by Primal Pictures

Primal Pictures now brings you PALMs, catering for your specific learning needs and adapting learning to improve your retention and outcomes.

What is PALMs?

PALMs stands for Perceptual and Adaptive Learning Modules.

Perceptual and Adaptive Learning Modules (PALMs) offer systematic ways of teaching pattern recognition. PALMs targeting crucial learning domains in mathematics and science have been shown to have powerful, long-lasting effects on learning.

The patented adaptive learning and perceptual learning technologies tailor learning to the individual, using past and current performance to optimize the spacing and sequencing of learning events. The automated sequencing procedures guarantee that items will not be presented too early or too late in the learning process – both of which can impede efficient learning.

Perceptual Learning

Perceptual learning refers to changes in the way we pick up information as a result of experience or practice and is achieved through exposure to varied examples. A characteristic of experts in any domain is that they selectively pick up relevant information, discover important patterns, and see key structure in new cases or situations. They are able to extract key patterns quickly and fluently with little effort (cognitive load), freeing up attention for higher-level problem solving. Expertise and perceptual learning are tightly interwoven. The patented Perceptual Learning approach groups items into categories according to an underlying common pattern (eg, diagnosis, species of animals, related set of mathematic problems) and presents a new exemplar each time a category is revisited. This allows the learners to master each category’s underlying structure, rather than simply memorizing specific examples.

Adaptive Learning

Adaptive Learning is a broadly-used term referring to approaches that individualize the sequence of problems presented to a leaner according to the learner’s past performance and level of mastery. The patented Adaptive Response-Time Based Sequencing dynamically adjusts content based on student proficiency, using both fluency and retention to create a uniquely efficient learning experience. Because learners have different learning needs, every PALM presents a different learning pathway for each learner, dynamically choosing which learning points to focus on and how much practice is necessary to reach optimal learning.

How does adaptive sequencing work?

The algorithm takes into account both the accuracy and speed of the learner on every learning trial. Each category of items is tracked individually to determine the optimal order of learning material. The automated sequencing procedures guarantee that items from the same category will not be presented too soon or too late-both of which can impede learning. Items from less well-learned categories will return sooner, whereas more well-learned categories are spaced further apart. These algorithms attempt to space out presentations for as long as possible, fostering long-term retention of the material.

For Educators

Educators can assign Primal Pictures PALMs to a class, configure class modules, create multiple student accounts and add students to a class.

To find out more about PALMs, drop us an email or contact our offices.

This article has been adapted from the original Anatomy.TV FAQ section that can be found here: http://demo.anatomy.tv/help-palms.aspx

Adobe Photoshop CC 2018: Now Better than Ever

Adobe Photoshop CC 2018: Now Better than Ever

Adobe Photoshop has always been one of the most popular suites available for editing photos, thanks to its array of useful features that allow users to correct color, resize, crop, and manipulate digital images.  While this software is mostly geared towards graphic designers and professional photographers, it’s available to anyone who wants to edit their digital images. The available features become more and more exciting as new versions are released and the latest version, Photoshop CC (Creative Cloud) is better than ever.
Known for having a very friendly and responsive interface, Adobe Photoshop is much easier to work with than other similar existing programs. Every window provides specific functions and displays information that can be relocated, resized, or opened from a single menu.

In previous versions, Photoshop’s editing capabilities were limited to photos, but it’s evolved to the point where even 3-D images and videos can be created and edited. The software organizes the imported videos and pictures neatly and orderly on the window screens. Compared to the earlier versions, Photoshop CC 2018, now available from Learning Curve, has a lot more additional and improved features that are helpful.

Where users could not find, sort, filter, and import photos from Lightroom before, the current update has this capability. This search allows users to search via keywords that are based on subject matter in the pictures that were not manually tagged. The 2018 version of Photoshop CC features newly incorporated and reorganized brush presets. This new panel allows for grouping of the brush presets into various folders so that users can manage and access them quickly.

Another new feature is the stroke smoothing algorithm, which allows for the application of intelligent smoothing strokes. This works by entering a value between 0 and 100 when working with the Eraser, Mixer Brush, Pencil, and Brush. The 2018 version also includes variable fonts. These OpenType font formats support custom attributes like optical size, weight, slant, and width.

The new share feature allows users to share and upload their current documents and work to various services like Lightroom CC photos. Users of this software are also able to copy and paste layers inside and between documents. The commands Paste into Place, Paste, and Copy are responsible for the success of this feature. When users paste the layers in other documents with a different resolution, the layer maintains its pixel dimensions.

With all the features available in Adobe Photoshop CC 2018, the only limitation users will have, when it comes to editing digital images and videos, is their imagination.