This year at Adobe Max conference, which was held in Los Angeles from 15-17 October 2018, Adobe gave us sneak previews of a few new tools, apps and enhancements that have blown our minds. While they live up to creating virtually anything they can imagine, we must admit that we’re in awe of the brilliant minds these creatives must have to imagine these things and actually bring them to fruition, ever pushing the boundaries of Creative Cloud.
These previews have us super-stoked – yes, this is a real slang word from the 90’s to match the theme of the conference 🙂 – and we are certain they’ll have many people doing happy dances at the prospect of being able to do so much more with so little effort and in so little time, but that’s just what we think. Why not take a look and discover for yourself if these new innovations make you want to get up and move your feet.
Brush Bounty: Not only does Brush Bounty make it quick and easy to add animations to graphics, it can also use external information to include real-time weather, time of day and a few other features to bring it to life. We really like this!
Project Fast Mask: This video editing tool enables you to edit backgrounds and add effects effortlessly, thanks to its masking out feature. All it takes is a few clicks to mask out any subject in your video, moving or still. Watch this one. It’s pretty advanced stuff!
Moving Stills: This image editing tool adds the illusion of depth, enabling you to turn regular photos into realistic 3D videos with the click of a button.
Project Smooth Operator:
Converting a landscape video to a portrait video is a must if you want to upload a landscape video on Instagram. The challenge is that the object that is being focused on in the landscape video can easily be cropped from view in the portrait version. Not anymore! Project Smooth Operator identifies the action and follows it when cropping is done, so you’ll never lose the subject of your video.
Project Fantastic Fold:
This amazing concept uses the 2D die lines in your design to figure out how your package will fold and provides you with a 3D preview. Using this, you can drag your images directly onto the part of the 3D package that you want it on and Project Fantastic will automatically figure out all the offsets and rotations and split it across the relevant panels. Completed designs can be exported into Adobe Dimension as 3D models! Mind-boggling!
These are just five of the many new prototypes previewed at the Adobe MAX conference. In our next article, FiveMoreAdobe Max Sneaks that have us Super-Stoked, we’ll share another five Max Sneaks that got us excited.
Another day and another gigantic purchase to the value of $4,5 billion. Adobe is set to acquire Marketo as part of its ongoing strategy to dominate the enterprise marketing space. We have included a few snippets from articles that have been spreading like wild fire since their official announcement. The first snippet is ‘straight from the horse’s mouth’.
Adobe Acquires Marketo
With nearly 5,000 customers, Marketo brings together planning, engagement and measurement capabilities into an integrated B2B marketing platform. Adding Marketo’s engagement platform to Adobe Experience Cloud will enable Adobe to offer an unrivaled set of solutions for delivering transformative customer experiences across industries and companies of all sizes.
Today, consumers have a very high bar for what constitutes a great customer experience and Adobe Experience Cloud has enabled B2C companies to successfully drive business impact by harnessing massive volumes of customer data and content in order to deliver real-time, cross-channel experiences that are personalized and consistent. When businesses buy from other businesses, they now have the same high expectations as consumers.
Marketo’s platform is feature-rich and cloud-native with significant opportunities for integration across Adobe Experience Cloud. Enterprises of all sizes across industries rely on Marketo’s marketing applications to drive engagement and customer loyalty. Marketo’s ecosystem includes over 500 partners and an engaged marketing community with over 65,000 members.
This acquisition brings together the richness of Adobe Experience Cloud analytics, content, personalization, advertising and commerce capabilities with Marketo’s lead management and account-based marketing technology to provide B2B companies with the ability to create, manage and execute marketing engagement at scale.
“The imperative for marketers across all industries is a laser focus on providing relevant, personalized and engaging experiences,” said Brad Rencher, executive vice president and general manager, Digital Experience, Adobe. “The acquisition of Marketo widens Adobe’s lead in customer experience across B2C and B2B and puts Adobe Experience Cloud at the heart of all marketing.”
“Adobe and Marketo both share an unwavering belief in the power of content and data to drive business results,” said Steve Lucas, CEO, Marketo. “Marketo delivers the leading B2B marketing engagement platform for the modern marketer, and there is no better home for Marketo to continue to rapidly innovate than Adobe.”
The transaction, which is expected to close during the fourth quarter of Adobe’s 2018 fiscal year, is subject to regulatory approval and customary closing conditions. Until the transaction closes, each company will continue to operate independently.
Adobe snaps up Marketo for $4.75bn to bolster Experience Cloud
David Paul Morris | Bloomberg | Getty Images Shantanu Narayen, CEO of Adobe Systems Inc.
The acquisition has been on the cards for a while as the software-as-a-service business takes aim at its competitors in the enterprise marketing space, such as SAP, Salesforce and Microsoft. Last year, Adobe bought e-commerce platform Magento and together, these two new purchases will allow Adobe to really boost its presence in the retail marketing space.
“The imperative for marketers across all industries is a laser focus on providing relevant, personalised and engaging experiences,” said Brad Rencher, executive vice president and general manager, of Adobe’s digital experience division. “The acquisition of Marketo widens Adobe’s lead in customer experience across B2C and B2B and puts Adobe Experience Cloud at the heart of all marketing.”
As well as bringing Marketo’s tech into the Adobe business, the SaaS leader will also gain access to Marketo’s network of 500 partners and an engaged marketing community with over 65,000 members.
Adobe confirms it’s buying Marketo for $4.75 billion
Vista Equity Partners bought Marketo for $1.8 billion in 2016, taking it off the Nasdaq after an initial public offering three years earlier.
Marketo’s customers include Eventbrite, GE and Kaiser Permanente.
Adobe on Thursday announced that it is acquiring Marketo, a company that sells marketing software, from Vista Equity Partners for $4.75 billion. The move could have implications for other competitors like HubSpot, Oracle, SAP and Salesforce.
“Adding Marketo’s engagement platform to Adobe Experience Cloud will enable Adobe to offer an unrivaled set of solutions for delivering transformative customer experiences across industries and companies of all sizes,” Adobe said in a statement.
Marketo was founded in 2006, went public in 2013 and was acquired by Vista for $1.8 billion in 2016. Marketo’s customer list includes Canon, Charles Schwab, Eventbrite, GE, Microsoft and Hyundai. Marketo’s CEO, Steve Lucas, will continue to lead the company inside Adobe’s Digital Experience group and will join Adobe’s senior leadership team, the statement said.
Adobe stock is up 78 percent in the past year. The majority of Adobe’s revenue comes from its Digital Media business, which includes the Creative Cloud software. Marketing software is included in the Digital Experience business, which generated $614 million in revenue in the most recent quarter, with 21 percent growth year over year.
Adobe’s software has proven useful for marketing directly to consumers, while Thursday’s statement emphasized that Marketo offers marketing tools to people working inside of businesses.
Both companies have many customers in common, Adobe CEO Shantanu Narayen said on a conference call with analysts following the announcement of the deal. “It was clear [that] joint customers were looking for this integration,” he said.
Marketo improved its go-to-market approach during its time as a private company, Narayen said.
This next snippet is taken from a very lengthy article, but well worth the read if you are business-minded and enjoy market speculation.
3 thoughts on Adobe acquiring Marketo for $4.75 billion and what it means for
As TechCrunch noted in their coverage of the news, “[This acquisition] was a pretty nice return for Vista Equity partners, which purchased Marketo in May 2016 for $1.8 billion in cash. They held onto it for two years and hauled in a hefty $2.95 billion in profit.”
If you are in the commercial or government sector, then we have a very exciting announcement for you! Adobe has put together a truly sweet deal, but it is only available till 30 November 2018, so you’ll want to ‘get that budget approved’ quickly! So, just how sweet is this deal and what about the fineprint?
Here are the details:
This offer is available for customers that purchase 3 or more seats of Adobe Creative Cloud for teams.
Get Creative Cloud – All Applications @$49.99 per user monthly ($600/yr), regularly priced at $69.99 per user monthly ($840/yr)
Get Creative Cloud for teams – Single Applications @$19.99 per user monthly ($240/yr), regularly priced at $29.99 per user monthly ($360/yr).
This promotion is available to new Adobe customers who do not have Creative Cloud for Team subscription & existing Adobe customers who wish to purchase additional seats of Creative Cloud for Team subscription only.
Offer does not apply to renewals.
For transactions under this promotion which do not fulfil the eligibility criteria Adobe reserves the right to terminate the respective licenses.
12-month membership required for new customers enrolling a new VIP agreement.
Offer not available to Education customers.
This offer expires on 30th November 2018.
Offer expires on November 30, 2018. Offer available to Commercial and Government customers only. Valid only for eligible persons who are 18+. Residents or persons in embargoed countries or countries subject to U.S. or local export restrictions are not eligible. Since Adobe’s products and services are distributed through Adobe resellers, or other channel partners or entities (“Partners”),** Adobe cannot and does not guarantee that any end user will receive any particular discount. Actual license fees for each end user are determined by the Partners. Prices quoted are Recommended Retail Prices (RRP) only. Offer and prices subject to change without notice due to unforeseen circumstances. Offer may not be assigned, exchanged, sold, transferred, combined, or redeemed for cash or other goods and services not expressly stated here as included. Subject to availability where the recipient resides. Additional terms and conditions may apply. VOID WHERE PROHIBITED OR RESTRICTED BY LAW.
**When you order this from Learning Curve then you can rest assured that you will receive this full discount and that this discount is based on Adobe’s recommended selling price, rather than an inflated price. This is why we are prepared to show you the Dollar price and not simply the discount as a percentage.
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