As marketers, you’re well aware of the value of creating, publishing and sharing content that increases awareness of your brand.
Are your teams struggling to come up with fresh ideas that hit the mark, time after time? Do you pride yourselves on a quick turnaround from concept to campaign delivery or does the creation of new content seem to drag on for ages, through endless meetings and numerous rounds of feedback?
Here are 6 simple steps you can take to build a more efficient process for creating content and some tips for using Creative Cloud for teams to help you.
Evaluate the process you have now.
Whichever way you look at it: if you create content, you do have a content creation process. It’s just a question of whether that process is written down or not and whether it was put together as the result of a conscious decision or a happy accident.
To discover what your process is (or to check whether it’s being followed) take a couple of recent pieces of content and write down the people and steps it passed through on its way to being published. This should give you a decent starting point.
Of course, if the results are wildly different for each piece of content, it’s possible that you may have more than one process.
Identify bottlenecks and unnecessary steps.
There’s no right or wrong content process: it depends on the needs of your organisation. But as you analyse your process, you may discover that some steps are happening at the wrong time, don’t need to happen at all or are slowing up everything else.
Maybe things are taking a long time to get through design or perhaps some steps are being repeated unnecessarily. For example, do you really need to proofread drafts as soon as they are written, if you do it again before publishing? Or you may even discover that you’re a bottleneck yourself and you need to change who’s responsible for giving feedback.
Reduce the number of people giving feedback.
Feedback invariably takes a long time and it can complicate content creation or even derail it completely. Everyone in your organisation is busy doing their own work and if they are asked to give feedback on content creation on top of this, it’s all too easy for the feedback to become the lowest priority or drop off the to-do list altogether.
It’s a good idea to have as few people as possible giving their opinions or being involved in sign off. You could also try to get pre-approval on proposed content. Put together a mood board of similar images or circulate a title and synopsis for your article to give everyone a clear idea of what you’re planning, to get their buy-in before you start creating.
Get structured feedback, not staggered feedback.
A common pitfall is having multiple rounds of feedback and approval, with each stakeholder passing the content on to a different department up the chain to someone more senior. While this is unavoidable in some organisations, it tends to lead to multiple rounds of changes and risks content being taken in different directions by different people.
Where possible, gather all feedback on an early draught draft at the same time. If everyone provides their feedback on a shared PDF, you can collate the comments and spot any conflicts easily.
Are all your reviewers reviewing everything with no focus? Try asking for structured feedback. Be clear about what input you are looking for from each stakeholder. For example, ask the Product Manager to fact check the product details and get the sales team to confirm if the content will resonate with their customers.
Stay in control of feedback with PDFs.
Nobody really enjoys collecting and consolidating feedback. Fortunately, Adobe Acrobat streamlines the entire process with easy-to-use commenting and annotation tools. It also provides you with one place to manage it all – with no need for multiple email attachments or file versions.
Add your comments – mark up your feedback on your PDFs using sticky notes, highlighters, shapes and more.
Send files for review – collect and consolidate comments from multiple reviewers in a single shared online PDF on desktop, online or mobile.
Quick and simple participation – reviewers can easily comment from any device, using the Acrobat Reader mobile app or from their browser.
Keep tabs on your project – get real-time notifications when reviewers open files or add comments. Send reminders, answer questions, update deadlines or close workflows.
Kick-start creation with stock imagery and templates.
So your content creation process is in place, streamlined and honed to perfection. All you need to do now is come up with some ideas for content. Relax – you don’t ever need to worry about starting with a blank page again.
Stock imagery and stock footage can be a great way to spark creative ideas and getting campaign and video development off to a flying start. And with Adobe Stock you can streamline your creative process thanks to a huge range of templates for things like brochures, animations and social media assets.
Start a new project in Photoshop, Illustrator or InDesign with ‘File > New’ and search from a variety of high-quality templates created by professional designers. Previews are shown for each template so you can always pick the right one.
By reviewing your current process for content creation and implementing some or all of the steps suggested above, you’ll be setting your team up for success when it comes to delivering impactful social content, quickly, efficiently and consistently.
Organisations around the world are transforming their businesses thanks to digital technology programs like Adobe Sign. The power of an end-to-end digital experience allows you to replace traditional paper and ink signature procedures and approvals with a fully automated digital document workflow.
Many businesses still struggle with paper-based processes that are slow, error-prone and fragmented. The ability to obtain legal signatures in minutes, not days, prevent workers from spending countless hours hunting down approvals and ink signatures – only to then print, scan fax or mail documents to still be able to get the job done. These delays are frustrating to customers, business partners and employees alike.
Document signature processes represent one of the biggest areas to accelerate your business. Leading companies in every industry have turned to Adobe Sign and have reported accelerated turnaround times and have successfully trimmed days off processes.
The biggest question today isn’t whether to adopt electronic signatures – it’s how to go about it while ensuring compliance. You’ll want to understand the signature laws and regulatory requirements to make the right choice for your organisation but more importantly, you will want to partner with a company you can trust to help you deliver value not only today, but far into the future.
Adobe Sign is a Document Cloud solution that manages signature processes from end to end and integrates easily with existing business processes. As the only Platinum Reseller in Africa and with over 25 years of experience, Learning Curve are uniquely positioned to help you implement a legal and compliant signature process for your organisation.
Exceptional situations like we are currently experience means we have to find better quicker more efficient ways for our company paper trails and turn to digital technologies. Adobe Sign removes the necessity for paper based processes and catapults you into digital transformation. Adobe Sign can help to remove restrictive bottleneck with seamless e-signatures, real-time PDF creation and collaboration from anywhere, anytime unlocking document intelligence and building-in enterprise integration, helping you innovate and transform all your existing procedures.
Sign goes far beyond e-signatures, enabling organisations to digitise documents and workflows of every kind. Deeply integrated into the applications teams use every day it will expand your investment in Microsoft applications, such as Office 365 and SharePoint.
Using Microsoft 365 with Adobe Sign and Adobe Acrobat together has the potential for combined benefits worth millions. Customers interviewed for the Forrester’s Total Economic Impact Study on Improving Digital Experiences in 2019 saved time and costs in key areas including digital enrolment, printing, delivery and governance. On average an employee saved 1.5 hours per transaction. Similarly, enrolment transactions reduced by two hours. Printing and hardware costs were reduced, hours were saved and sales cycle times improved. It is evident to see why Adobe Sign is Microsoft’s preferred e-signature solution.
As for how well Adobe Sign has been adopted into the commercial sector, CEO of Learning Curve, Tim Smith commented “That thousands of companies have found Adobe Sign to be an imperative part of their business process with over 8 billion transactions recorded demonstrates how it can deliver tangible, measurable business impacting return on investment, cycle times and hours saved”.
Fully customisable Adobe Sign allows for flexible PDF and e-signature services and APIs that adapt any digital document process with automation and intelligence. This helps reduce costs while increasing adoption and use, significantly improving realised return on investment.
Adobe’s partner ecosystem consists of more than 13,000 solution integrators, agencies, technology and marketplace partners and more than 300,000 developers. Adobe is committed to your success and partnering with you to lay a foundation that gets you up and running quickly and defines a path for continued value realisation. Transparent, all-inclusive pricing includes comprehensive services that provide guidance and resources your team needs to deliver success throughout your digital transformation journey.
In response to questions regarding the safety and legality of e-signature capabilities Adobe addressed concerns by providing the measures they take to make sure that all transactions are kept private and secure. Adobe Sign is certified compliant with the world’s most rigorous security standards, such as ISO 27001, SOC 2 Type 2 and PCI DSS, which is used in the card payment industry. The program also employs Adobe Secure Product Lifecycle (SPLC) practises, a demanding set of over 1000 specific security activities spanning software development practices, processes and tools.
Adobe Sign empowers employee and customer experiences for more than 85% of the Fortune 1000 companies. It helps optimise digital document workflows for preparing, protecting, sharing and signing the most critical business documents. The results are exceptional customer experiences and improved business efficiency. But more importantly, Adobe Sign helps you maintain business continuity – even in these challenging times.
“One of the biggest advantages of Adobe Sign is that we can obtain a signature in an efficient manner while maintaining a proper audited workflow. Adobe Sign includes a full audit trail that reassures departments of the quality and accuracy of the signature” – Melissa Domingues, California State University
When you choose Adobe Sign, your organisation gets end to end, exceptional experiences, performance driven through AI innovation, a trusted, secure and compliant platform, a true strategic partner and an exceptional return on investment.
Modernise workforce productivity with completely paperless processes for every business or industry: