Adobe Introduces Customer Journey Analytics for Its Adobe Analytics
With Customer Journey Analytics, teams could bring in new data sets such as in point-of-sale systems and call centers to produce insights that are better aligned with how consumers interact.
Today, Adobe announced Customer Journey Analytics in Adobe Analytics. It taps the power of Adobe Experience Platform, which standardizes and stitches together customer data from across an organization and opens up new creative ways to understand insights across online, offline and third-party channels. The easy to use, the interactive user interface enables anyone in an organization to work with data, not just the trained data scientist. AI and machine learning through Data Science Workspace in Adobe Experience Platform provide a helping hand with predictive capabilities and automation.
From the start, Adobe developed the Customer Journey Analytics interface with cues taken directly from Photoshop. Both are rooted in the concept of layers: With Photoshop, images and graphics are sourced, edited and layered on top of one another to create a new visual. In Customer Journey Analytics, the layers are data sets instead. Brands can curate metrics such as orders, conversion and visits—across different channels with Adobe Experience Platform—and drag-and-drop layers of data together to uncover new insights about how customers engage with the brand. It provides many different lenses into the overall customer journey.
With Customer Journey Analytics, teams could bring in new data sets such as in point-of-sale systems and call centers to produce insights that are better aligned with how consumers interact. It helps to close a creativity gap seen in data analysis as well, empowering individuals to be more inventive in the way they combine, edit and experiment with different layers of data—a creative process that is familiar to any user of Photoshop. Brands can begin to support decision-making with more comprehensive insights and avoid falling one step behind the customer.
With Customer Journey Analytics, brands are able to:
Answer complex questions: Being able to layer and curate omnichannel data means that brands can compare customer segments, analyze fallout behavior, uncover high performing journeys, and more. Unlike traditional dashboards with limited interactivity, users can dig into layered data sets and present collections of insights for different audiences in real time. In the retail industry, brands can bring together physical stores and e-commerce data and insights. As one example, a brand could uncover the types of digital experiences on specific days that are most likely to drive foot traffic and purchase in offline store—and double down on those efforts.
Allow anyone in an organization to work with data: Customer Journey Analytics is robust for data scientists, but accessible to a broad set of business users such as a marketer or product manager. A new reporting engine helps foster a more data-driven culture, giving any individual a visual and creative way to query data specific to their role. A hotel chain for instance, could help UI teams understand what contributes to customer fallout on the web. The availability of Query Service though Adobe Experience Platform delivers flexibility for more technical audiences to query data sets using SQL and supports integrations with BI tools such as Microsoft Power BI.
Leverage the power of AI and ML: With Adobe Sensei, brands can counteract resource constraints that are typical of most data science teams. Pre-built AI/ML models in Adobe Experience Platform can be trained over time to make better predictions on activities happening across the customer journey, suggest recommendations on best next steps or automate cumbersome processes. A subscription service…Read more
Adobe Is Eliminating Data Siloes to Enable a Holistic View of the Customer Journey
Adobe simplifies next-generation marketing analytics by delivering comprehensive data integration and improved data analysis tools
iStock
One persistent barrier that brands face as they work to make the customer journey more engaging, with higher levels of personalization, is siloed data. At most companies, marketing data has been centralized in corporate data lakes for storage, but integrating that data is a problem that impacts the data’s usefulness.
Data silos make it nearly impossible to develop a holistic view of the customer journey or interactions across channels and systems. Marketers have longed for a way to link data across the entire process and so achieve a single, omni-channel, holistic perspective of the customer experience, but siloed data make that much too difficult. A single dashboard? Sure, just don’t think about modifying it.
As Nate Smith, group manager for Adobe Analytics, observes, “Marketers often had to guess how channels or activities interacted with each other based on static data that was difficult to manipulate.”
When guesswork enters the picture, confidence in the insights from data analytics disappears. And when guesswork could be eliminated, timeliness was lost.
As Smith notes, “Gaining insight through analytics required that marketers and other LOB staff funnel requests through the data science or BI team, and they then spent much of their time wrangling the data into usable form.”
A single analysis under those conditions could take days or even a week. That meant the marketing team had better know exactly what it was looking for in the data, because a do-over would mean doubling the time the analysis would take. If the marketers wanted iterative analysis, or a new spin on the analysis, the entire process had to start all over again.
Empowering marketers, data analysts, and IT
The new releases of Adobe Analytics and the Adobe Experience Platform are changing the game, putting new abilities into marketers’ own hands and providing analyses that are both more reliable and timelier. Now all customer experience and journey data, from all channels, is integrated and normalized within the Adobe Experience Platform. Data can be interrogated in real time to support iterative and ad hoc analysis. The availability of omni-channel data gives marketers a truly holistic view of a customer that enhances that customer’s experience. For data analysts and the IT organization, it will help minimize reporting needs and remove some implementation barriers, helping brands realize their analytics investments more quickly.
What does that mean in concrete terms? Consider a customer who does some online research on new golf clubs. In the old world of disaggregated data, it’s likely that the marketing systems of one of the golf club brands that the customer showed interest in would issue a digital coupon to that customer—after he had made a purchase. For the customer, it was a negative experience, since he was left with the feeling that he had overpaid. With Adobe’s new features, the coupon can be delivered sooner in the decision process, resulting in the positive customer experience that everyone is hoping for…Read more
Adobe expands its data analytics tools to customer journeys
BIG DATA
Adobe Inc. today added a new tool to its Adobe Analytics offering that’s meant to give companies more advanced insights into their customer’s behavior.
The new offering, Customer Journey Analytics, draws on data from multiple enterprise systems to try to provide users with better perspectives on how customers engage with their brand.
Adobe reckons that’s something most companies struggle with. It says most customer journeys are complex interactions that span both digital and physical touchpoints, and that the data on these tends to be scattered across numerous information technology systems. As a result, most companies’ customer journey data is incomplete, which means few insights can be drawn from it.
Customer Journey Analytics in Adobe Analytics is Adobe’s attempt to fix this problem. The service draws on the Adobe Experience Platform that creates individual profiles for each customer and tracks their interactions with the brand. It stitches together the data from every interaction customers have with a company, providing a more complete picture of their behavior.
The new service also takes a cue from the “underlying logic” of Photoshop, enabling layers of multichannel data to be stacked on top of each other to create new perspectives on customer engagement. In turn, that enables employees to get creative with their customer data, mixing and matching different kinds of information to discover more insights.
Simply put, Adobe aims to make it easier for companies to curate and explore their customer data in a way that provides some interesting benefits.
The company said the services enables brands to compare customer segments, analyze fallout behavior and uncover high-performing journeys, among other things. For instance, retailers can start to understand how physical stores and e-commerce interact.
Adobe has also thrown in a bunch of pre-built machine learning models that can be trained on Customer Journey Analytics’ data. They allow users to create predictive models, provide recommendations on next best steps and automate some of their more cumbersome processes. For instance, a subscription service could see when segments of users are likely to deactivate their membership as well as figure out content or promotions to keep them…Read more
Adobe Applies a Real-Time Layered Approach to Customer Analytics
Adobe’s new Customer Journey Analytics solution is a multi-channel customer analytics platform that promises dynamic, real-time dashboards and actionable data presentations.
Adobe is applying the layered approach and ease of use of products like its Adobe Photoshop to its new Adobe Customer Journey Analytics solution. Announced today, Adobe Customer Journey Analytics helps businesses and brands access layers of multi-channel customer data to be curated and stacked on top of each other to uncover new perspectives into how customers engage with a brand. The new capability in Adobe Analytics uses the Adobe Experience Platform, which can piece together customer data from across the enterprise, and opens up new ways to understand insights across online, offline, and third-party channels.
Adobe Customer Journey Analytics is the latest move by Adobe in bolstering its position in the business analytics and solutions space since it purchased web analytics solution provider Omniture in 2009. Adobe has been acquiring various web analytics, content management system (CMS), advertising technology, and marketing tech companies. Last year, Adobe spent $6.43 billion in software acquisitions, mostly to enhance its various marketing and business solutions. Tools such as Adobe Customer Journey Analytics are the result of Adobe’s various acquisitions and integrations.
Adobe said in a statement that its solution helps to close a creativity gap in data analysis by “empowering individuals to be more inventive in the way they combine, edit, and experiment with different layers of data—a creative process that is familiar to any user of Adobe Photoshop.” …Read more
Adobe adds Auto Reframe to Premiere Pro for quick vertical video
Adobe is adding a new feature to its Premiere Pro desktop video editing app to make creating content for multiple formats easier. Called Auto Reframe, the tool is powered by Adobe Sensei and will launch later this year.
Last October at Adobe MAX, Adobe gave a sneak peak of a video tool called “Project Smooth Operator.” Out of the early demo came Auto Reframe, now being shown at IBC 2019 in Amsterdam.
In the simplest terms, Auto Reframe adjusts your video clips so that the action of a scene is never out of frame, even when you need to reformat your video for another aspect ratio. Here’s how Adobe describes it:
Powered by Adobe Sensei, Auto Reframe intelligently reframes and reformats video content for different aspect ratios, from square to vertical to cinematic 16:9 versions. Like Content-Aware Fill for After Effects (introduced this spring), Auto Reframe is an Adobe Sensei technology that uses AI and machine learning to accelerate manual production tasks,without sacrificing creative control. Through Adobe Sensei, we’re leveraging over a decade of AI and machine learning capabilities built into Adobe’s flagship products.
Adobe says Auto Reframe will be great for broadcasters or anyone who needs to optimize content for different platforms. Creators building media for both Instagram’s vertical format and YouTube’s landscape-first interface will probably see the most benefit. Reframing can be applied as an effect to individual clips or entire sequences…Read more
Adobe Auto Reframe for Premiere Pro
Adobe has announced Auto Reframe, a new Adobe Sensei-powered feature that is coming to Premiere Pro. Using Adobe’s AI and machine learning technology, Auto Reframe automatically reframes and reformats video content so that the same project can be published in different aspect ratios—from square to vertical to cinematic 16:9 versions.
Manually reframing sequences with multiple resolutions is a tedious and time-consuming process. With Auto Reframe, users can simply drag the effect onto the individual clip or clips they wish to reframe and it does the work for them…Read more
Adobe Premiere Pro will use AI to reframe videos for all of your social apps
It automatically edits videos for square, vertical, and 16:9 aspect ratios
Adobe is hoping to eliminate the tedious, time-consuming process that comes with editing videos for different social platforms with its new AI-powered Auto Reframe feature for Premiere Pro. For example, if you’ve got a video that you want to post to YouTube, the Instagram grid, and Instagram Stories, you’d currently have to manually edit that video for three different aspect ratios. Auto Reframe can automatically identify the main action happening in the video and crop and pan the frame around that footage to fit within ratios like square, vertical, or 16:9 videos. The feature, shown off today at the International Broadcasting Convention, makes use of Adobe Sensei, the company’s artificial intelligence platform.
Auto Reframe is an effect that can be applied to clips on Premiere’s timeline, and users can choose between three motion presets (Slower Motion, Default, and Faster Motion) to let the algorithm to know how much movement to expect in the video. The effect will produce motion keyframes that follow the action in your content, which can also be manually adjusted for fine-tuning. It also does the convenient work of resizing text for each aspect ratio, which will save video editors a lot of time.
Adobe has been adding more features to its Creative Cloud apps with social platforms in mind. Premiere Rush CC, the free mobile version of Premiere Pro, was made specifically with YouTube creators in mind, and it features exporting options that are…. Read more
Adobe Shows Off AI-Powered ‘Auto Reframe’ Tool for Premiere Pro
Automated editing is taking over more and more photo and video editing tasks. Case in point: today, Adobe is showing off a new AI-powered tool for Premiere Pro called “Auto Reframe,” which can intelligently crop and pan your footage into multiple aspect ratios.
Given the number of devices with different displays in use today, it’s no longer good enough to release a video in a single aspect ratio; but as Adobe points out in its demo, manually reframing your footage for multiple aspect ratios is “tedious and time-consuming.” That’s where Auto Reframe comes in.
Powered by Adobe’s Sensei AI technology, the upcoming Adobe Premiere Pro Effect analyzes your footage and intelligently reframes it into cinematic 16:9, square 1:1, or vertical 9:16, without losing track of your subject:
The tool is mostly drag-and-drop: simply select the effect and drag it over clips you want reframed. Auto Reframe will automatically generate motion key frames that attempt to follow the action in your shot. Fine tuning is done by selecting how much movement the AI should expect to see from the video—either “slow motion,” “default,” or “faster motion.”
Of course, this works like magic in the demo above, but if the AI messes up or loses track of the subject you were intending to follow, you can edit the key frames manually to compensate.
If you’re working with a timeline that includes multiple clips, there’s also an “Auto Reframe Sequence” option that allows you to select the aspect ratio you want and apply it to every clip in your timeline at once. Best of all, the effect isn’t only applied to the video footage, titles and motion graphics are also resized to fit the new aspect ratio.
Finally, if you’ve already made manual adjustments, you can choose to preserve these motion adjustments rather than overwrite them.
To see the feature in action, check out the full demo video above. No word on when exactly Auto Reframe is going to arrive in Premiere Pro, but Adobe does say it’s coming “this year,” …Read more
In a nutshell, Auto Reframe is going to save a lot of time and resources when it comes to planning and shooting video that is to be viewed across multiple platforms and devices. We can hardly wait.
Adobe Announces The Update to the Lightroom Ecosystem We’ve Been Waiting For!
Today, Adobe announced updates to the Lightroom ecosystem, including GPU-accelerated editing in Lightroom Classic and Camera Raw, providing a smoother and more responsive experience. Finally! (And hopefully) the update we’ve been waiting for since long before the Creative Cloud subscription service came into play. If this works as well as i’m hoping, I’ll officially stop complaining as much as I have been! (trust me, anyone who has to work in close proximity knows my woes with LR processing speeds).
In Adobe’s official August Photography Update the details say they’ve focused on “Performance and improving your workflow” adding several minor improvements and additions listed below. At the time of this write up and release, we’ve not been able to get hands on directly with the application so we can’t confirm these improvements yet, but believe me, I’ll be downloading and running tests on this as soon as it’s available and will update accordingly! I’ll time a random batch edit and export tonight to compare it to the updated version once it’s live.
This update is supposed to enhance your workflow by finally taking advantage or GPU acceleration, allowing Lightroom to leverage your video cards while editing, giving you a “smoother and more responsive experience.” According to the blog post, the performance enhancements will be most noticeable if you’re using…Read more
Adobe promises faster Lightroom photo editing thanks to GPU chip
PC graphics processors are being put to new use in the latest release of Lightroom Classic.
Lightroom Classic lets photographers edit and catalog photos. Screenshot by Stephen Shankland/CNET
Adobe’s Lightroom, long dogged by complaints it’s grown sluggish at editing and organizing photos, got a performance boost Tuesday by tapping into the processing power of the graphics chip in Windows and Mac computers.
The August release of Lightroom Classic should speed up editing and make the software more responsive in general, said Josh Haftel, principal product manager at Adobe, in a blog post. The benefits will be more pronounced on high-resolution monitors and with fast graphics chips, he said, but didn’t quantify the improvement.
Lightroom can handle common photo formats like JPEG, but it’s best suited for people who tap into higher-end cameras’ ability to shoot in raw photo formats. Those preserve more details, color and dynamic range, but require you to put in some work making them into a presentable, shareable form. And it’s a lot of work for computers to handle those raw photos, too, so performance boosts are crucial.
Lightroom had used the GPU earlier, so what’s new this time? Here’s what Haftel told me:
The most recent improvements to GPU acceleration are targeted at improving the performance while editing. That means the improvements will be seen while moving the editing sliders. We’re working on improving the GPU acceleration for rendering images, such as on export. No timeline can be shared at this time.
Adobe has several Lightroom incarnations: the full-featured Lightroom Classic, which is the renamed version of the original software for Macs and Windows machines; Lightroom, which also works on PCs, relies on cloud-based photo storage and lacks some Classic features; the related Lightroom for the web; and mobile versions for Android and iOS phones and tablets….Read more
Lightroom will finally become faster as Adobe announces GPU-accelerated editing
If there’s one thing most Lightroom users agree about, it’s that the program could use a speed boost. In its latest announcement, Adobe introduces GPU-accelerated editing in Lightroom Classic and Camera Raw. It should make the editing process smoother and make the programs faster and more responsive.
Adobe announced the upcoming improvements on its blog. There are several new features coming in the latest update, but the GPU-accelerated editing is certainly the most interesting one. Adobe writes that this feature lets Lightroom Classic and Adobe Camera Raw provide a “smoother and more responsive experience.”
As I mentioned, there are a few other improvements to Lightroom ecosystem. They allow you to:
Batch merge for HDR and panoramas (Lightroom Classic).
Download edits found on Discover posts as presets by tapping on the three-dot menu at the top of each post, afterward head to your preset library to start applying them to your images (Lightroom for mobile, iOS and Android).
Recover deleted photos on the device you’re using (free users) and any devices connected to your account (premium subscriptions) (Lightroom Ecosystem).
Use color labels to organize your collections, collection sets and smart collections (Lightroom Classic).
Export your photos as PNGs (Lightroom Classic and Camera Raw)…Read more
Adobe Announces Numerous New Features for Lightroom Including Deleted Photo Recovery, Presets From Discover, More
Adobe today announced numerous new features for Lightroom Classic, Camera Raw, Lightroom for Mac and Windows, Lightroom for iOS, and Lightroom for Android.
Here’s a brief overview of what’s new:
Improvements to Lightroom Classic & ACR
● GPU Accelerated Editing (Lightroom Classic and Camera Raw)
Lightroom Classic and Camera Raw take advantage of the more powerful graphics cards (GPUs) while editing, providing a smoother and more responsive experience. GPU acceleration is more pronounced with larger resolution monitors (4k and above) as well as with more powerful GPUs.
● PNG export support (Lightroom Classic and Camera Raw)
The PNG file format is a popular uncompressed file format often used on the web. Lightroom and Camera Raw have supported importing and opening PNG-based files for some time, and now you can export your photos as PNGs.
● Library Module Improvements (Lightroom Classic)
As part of our on-going effort to improve speed and performance in Lightroom Classic, significant improvements were made to the Library module while browsing folders.
● Color Labels for Collections (Lightroom Classic)
Color labels have long been used in Lightroom Classic as a way to quickly visualize different groups of photos and recently we made it possible to add color labels to folders. In this update, we added the ability to also add color labels to Collections. Find what you’re looking for faster by adding color labels to collections, collection sets, and smart collections.
● Batch Merge for HDR, Panoramas, and HDR Panoramas (Lightroom Classic)
Batch processing is a great way to speed up your workflow by helping you gang up processor-intensive efforts and letting your computer do the heavy lifting without having to wait for each task to be done. The August release of Lightroom Classic makes it possible to batch process HDR and panorama merges. To batch merge, first make a stack of each HDR or pano that you want to merge (make sure that you’re selecting like stacks, all HDR or all pano merges, without mixing up the two types). Then, select each stack you want to merge and select the appropriate option from the Photo > Photo Merge menu. New Features Throughout the Lightroom Ecosystem
● Recover Deleted Photos (Lightroom for Mac, Windows, iOS, Android, ChromeOS, and lightroom.adobe.com)
A new Deleted folder is now available in all Lightroom apps, making it possible to recover photos that were accidentally deleted for up to 60 days. If you’re using a free version of Lightroom, you can recover your photos on the device on which they were deleted. If you’re a Creative Cloud member or have a Premium subscription, you can recover deleted photos on any device connected to your account.
● Create Presets From Discover Posts (Lightroom for iOS, Android, and ChromeOS)
Discover posts were introduced in the May 2019 release and allow you to see the edit process applied to a photo. Now you can turn those edits into a preset that you can apply to any of your photos. Tap to open a Discover post and then tap on the three-dot menu at the top-right and select Download as Preset. You’ll be able to find that new preset named after the Discover post within your preset library.
● Improved Search Options (Lightroom for iOS, Android, and ChromeOS)
Three new auto-complete search tools were added to Lightroom for iOS, Android, and ChromeOS (these tools were already available in Lightroom for Windows and Mac) making it easier than ever to find the exact photo you’re looking for. You can now search for photos shot with a specific focal length, for raw, HDR, or pano photo types, and… Read more
Adobe updates Camera Raw and Lightroom, adding GPU acceleration
Adobe has released a slew of updates to Camera Raw and Lightroom Classic, all focused on improving performance and workflow.
Image Credit: Adobe
Creative suite developer Adobe has rolled out several improvements to Camera Raw and Lightroom Classic, their desktop-centric photography programs. The updates add new functionality and overall improvement to’performance.
Both Lightroom and Camera Raw now feature GPU Accelerated Editing, giving users the ability to utilize more powerful graphic cards to provide a smoother and more responsive experience. The better the GPU, the better the experience, and the effects will be most noticeable on monitors that feature a 4K resolution or higher.
Perhaps one of the most requested additions —the ability to export images as PNG files —has been added to both Camera Raw and Lightroom. While both apps have been able to open and edit PNG-based files, users have had to export as JPEGs, PSDs, TIFFs, and DNGs. Now users can utilize the popular, uncompressed PNG file format.
Image Credit: Adobe
Lightroom classic sees significant improvements in the library module while browsing folders, and users can now assign color labels to groups of photos. This gives users the ability to tell what photos are in a specific group at a glance. Color labels can be applied to collections, collection sets, and…Read more
Adobe Premiere Rush supercharges video speed adjustment
Adobe Premiere Rush, Adobe’s cross-platform video editor for smartphones, tablets, and PCs, arrived on select Android devices in May following a broad launch last year on PC, Mac, and iOS. Now, Adobe is beefing up Rush with a new feature that enables users to manipulate the speed of videos and add ramps while maintaining pitch.
The speed adjustment controls in Rush version 1.2 live in the speed panel (under the subheader Range Speed) and display speed as a percentage, where 100% is real time and values below or above the baseline are in slow and fast motion, respectively. You’re able to enter a specific value or use a slider, and optionally enable the Maintain Pitch option to preserve the original pitch of audio at any speed. (Normally, speeding up footage raises the audio’s pitch, while slowing it down lowers it.)
The feature niftily lets you adjust speed within portions of clips as opposed to whole scenes. Creating these portions is as easy as dragging the blue handles on the target clip in the timeline or in the speed panel; as the handles are dragged, Rush displays particular frames where the changes take full effect.
Speed adjustment in Adobe Premiere Rush
Image Credit: Adobe
As for ramping, which refers to the progressive speeding up or slowing down in or out of a speed range, they’re set to 0.5 seconds by default, but can be adjusted to any value. As Adobe notes, they help smooth out speed changes that might otherwise seem jarring.
Lastly, the updated Rush lets you manually set a clip’s duration, after which it automatically adjusts the clip’s speed to the appropriate value.
Among Adobe Rush’s other core features are integrated color, audio, and motion graphics tools and one-click publishing to social media sites like Facebook and YouTube, with support for native YouTube features like video scheduling and thumbnail selection. Also on tap is auto-ducking, which leverages the power of Adobe Sensei — Adobe’s machine learning framework — to automatically generate clip volume keyframes from music to reduce the volume when dialogue, sound effects, and other audio elements are present…Read more
Adobe’s Premiere Rush version 1.2 adds speed adjustments
Adobe’s Premiere Rush latest update brings its highest requested feature—speed adjustments—to its mobile video editor.
When Adobe’s cross-platform editing app Premiere Rush launched last year, I was excited for the tools it provided and also for the opportunities it gave beginner content creators since its so simple and easy to use from a mobile device. However, the first iteration did lack a few features.
Figure A
Recently, Premiere Rush got a new update. One of the most requested feature—speed adjustments—was added to Premiere Rush version 1.2.
Speed up and slow down
With Premiere Rush version 1.2 users can now adjust the playback speed of their video footage to truly immerse viewers into a scene. You can use speed to show extended time periods in a few moments or conversely, slow footage down to draw your viewers in for peak interest (Figure A). Premiere Rush version 1.2 makes this easy to achieve for any video creator.
The interface of Premiere Rush version 1.2 is touch friendly on the desktop version, and this translates well with mobile devices. The speed option is clearly visible on the menu and uses toggles, sliders, and handles to help you dial in your speed settings…Read more
The first major Adobe app has arrived on the Mac App Store.
The first major Adobe app to be available on the Mac App Store has finally arrived. Adobe Lightroom, one of the apps in its Creative Cloud suite, is now available for download. It was one of the applications Apple promised would be available through its platform when it introduced the newly redesigned Mac App Store, along with Office 365 and Live Studio from Snap Inc. Microsoft’s office application suite made its way to the store earlier this year, marking the first time Apple has offered a bundle of software on Mac’s application marketplace.
To be clear, Adobe already offers other products on the platform, but they’re lighter versions of its major applications — like Photoshop Elements instead of the full-feature Photoshop…Read more
Adobe brings Lightroom to the Mac App Store
Adobe has brought Lightroom, its flagship photo editing and management app, to the Mac App Store a year after Apple announced its big revamp coinciding with the release of macOS Mojave. The move is Adobe’s first major app to make the leap.
Adobe’s Lightroom joins Microsoft’s Office 365, Panic’s Transmit, and Bare Bones Software’s BBEdit as major Mac apps now available from the largest catalog of Mac apps in the world.
While major developers were quick to embrace the iOS App Store, many Mac developers hesitated to put their work on the Mac App Store because they already had other options for selling their work. Additionally, Apple imposed some restrictions for apps sold on its official App Store that were similar to iOS, but entirely new to the more openly permissive software model that has long existed for Macs.
Apple has made some adjustments to accommodate Mac developers’ needs, and last year also gave its Mac App Store the same overhaul that it brought to iOS 11 two years ago. The revamped App Store in macOS Mojave, just like iOS 11’s a year earlier, focuses on editorially curated content, with regular “App of the Day” and “Game of the Day” sections as well as lists, how-tos, developer interviews and feature pieces highlighting third-party developer’s work.
Apple opens the aperture for Lightroom
Another enticement for Adobe bringing Lightroom to the Mac App Store: Apple’s own Aperture is now going away, with last year’s Mojave being the last version of macOS capable of running the aging app. Apple first launched Aperture back in 2005 as a professional version of iPhoto.
Aperture was initially viewed as Apple taking on Photoshop, but the new title was really aimed at managing photographic workflows rather than comprehensive photo editing. Adobe was quick to react, however, launching its own beta of Lightroom just weeks after its launch.
After competing for several years, Apple essentially put Aperture into maintenance mode in 2014 and last version of macOS capable of running its aging, 32-bit Aperture software. The title hasn’t been listed on the Mac App Store since 2015.
Lightroom for pros in the Mac App Store
Emphasizing its professional audience, Adobe commonly refers to the title as “Photoshop Lightroom.” The app is a free download from the Mac App Store and comes with a free one-week trial…Read more
Adobe endorses Apple Mac App Store with Lightroom release
The photo editing software is the first Adobe product to arrive in Apple’s online store.
Stephen Shankland/CNET
The Mac App Store has received significant criticism, but Apple’s efforts to improve it apparently have paid off, as Adobe started using the store to sell its Lightroom software for the first time on Thursday. The photo-editing and cataloging software, geared for photo enthusiasts and pros who want something richer than Google Photos or Apple Photos, costs the same as outside the Mac App Store: $10 per month, including the software and 1TB of online storage.
“With the redesign of the Mac App Store, it was the perfect time to set this in motion and make Lightroom the first Adobe app to be available on the MAS,” Sharad Mangalick, Lightroom principal product manager, said in a statement. “We’ve been working closely with Apple to bring Lightroom to leverage the new MAS.”
On iPhones and iPads, the App Store is the only way you can download software, and plenty of Adobe apps are available there. But on Macs, you can also download apps directly from the software maker. By bypassing the Mac App Store, developers can sidestep some security-minded restrictions, Apple approval processes and the 30% fee Apple charges.
Plenty of software is available through the Mac App Store, though, which can be familiar to iPhone users, bring buyers some assurances that software can be trusted, and offer sellers benefits when it comes to software discovery, distribution and payments. Apple scored one notable victory when Microsoft released Office 365 on the Mac App Store in January.
Adobe offers Lightroom in the Mac App Store with a seven-day free trial. “Once your free trial ends, the recurring monthly payment is automatically charged to your iTunes account,” Adobe says on the Lightroom Mac App Store listing. If you want to cancel, you have to do so at least 24 hours before the beginning of a new monthly billing cycle. It’s a 603MB download.
Adobe’s Lightroom software, now available in the Mac App Store, is designed for editing and cataloging photos and costs $10 per month. Apple
One app that isn’t available through the Mac App Store, though, is Adobe’s Lightroom Classic, a version with a longer lineage and a richer feature set. For now at least, the newer Lightroom, until recently called Lightroom CC, is the only option.
“Lightroom is better suited architecturally to operate within the structure of the Mac App Store,” Mangalick said of Lightroom Classic’s absence. “We can’t go into specifics, but it is related to sandboxing and how Lightroom and Lightroom Classic differ in approaching photo organization.” Sandboxing is a security precaution that reins in potentially badly behaving apps, but it also limits the power of legitimate apps…Read more
Adobe Lightroom returns to the Mac App Store
The first pro Adobe app in Apple’s redesigned store.
Adobe has made Lightroom, its pro photo editing and management tool, available on the Mac App Store. It’s the first pro Adobe app to make it to the App Store since Apple redesigned it with Mojave, last year’s version of macOS.
The Mac App Store version of Lightroom is the “new” Lightroom formerly known as Lightroom CC, which syncs with complementary mobile and tablet apps and has a different UI to what is now called Lightroom Classic. It’s free to download and use for a week, then it’ll require…Read more
Adobe is applying the layered approach and ease of use of products like its Adobe Photoshop to its new Adobe Customer Journey Analytics solution. Announced today, Adobe Customer Journey Analytics helps businesses and brands access layers of multi-channel customer data to be curated and stacked on top of each other to uncover new perspectives into how customers engage with a brand. The new capability in Adobe Analytics uses the Adobe Experience Platform, which can piece together customer data from across the enterprise, and opens up new ways to understand insights across online, offline, and third-party channels.
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