Privacy Policy

August 2021 | Version 2.0

We are Ami Marketing (Pty) Ltd t/a Learning Curve (Registration number 2020/736291/07) and this is our policy when it comes to protecting your privacy. We respect your privacy and take the protection of personal information very seriously. The purpose of this policy is to describe the way that we collect, store, use, and protect information that can be associated with you and can be used to identify you (personal information).

We have implemented a large number of technical and organisational measures with the aim of ensuring that your personal data processed via our websites and orders portal is provided with all round security.

We collect personal and optional information that you provide when you upload or download content from our websites or orders portal when you order licenses, enter competitions, take advantage of promotions, respond to surveys or register for any other goods or services.

This policy applies to you if you are:

  • a visitor to our websites or ordering portal (Market Place); or
  • a customer or end user who has ordered or requested the goods or services that we provide or
  • a participant in any of our competitions, promotions or surveys.

Personal Information

Personal information includes:

  • certain information that we collect when you purchase from our website or ordering portal;
  • certain information collected on submission (e.g. for entry to a competition or promotion); and
  • optional information that you provide to us voluntarily (e.g. over the phone);

but excludes:

  • information that has been made anonymous so that it does not identify a specific person;
  • permanently de-identified information that does not relate or cannot be traced back to you specifically;
  • non-personal statistical information collected and compiled by us; and
  • information that you have provided voluntarily in an open, public environment or forum including any blog, chat room, community, classifieds, or discussion board. Because the information has been disclosed in a public forum, it is no longer confidential and does not constitute personal information subject to protection under this policy.

Common examples of the types of personal information which we may collect and process include your:

  • identifying information – such as your name
  • contact information – such as your phone number or email address;
  • address information – such as your physical or postal address;

Optional information

You may also provide additional information to us on a voluntary basis (optional information). This includes content or products that you decide to upload or download from our website or when you enter competitions, take advantage of promotions, respond to surveys, or order certain additional goods or services that may request additional information (e.g. a student number)

Data Collection

We collect the IP address from which you access our website; the browser version you use to do so, the date and time of access, the website from which you visited our website. The data recorded by this method will be used for data security purposes and to protect you against hacking attacks on our website infrastructure and for statistical analysis. This data will not be used to create individual user profiles and it will not be forwarded to third parties.

We use Cookies to provide functionality for the third-party tools we use. Cookies are small data files saved on your computer. Session Cookies are cookies which are only saved on your computer for the duration of an internet session and which are needed for transactions. These cookies are necessary for user authentication and security purposes.

Customer Data

To open a Learning Curve Market Place (LCMP) account and to log in we processes your name, contact details, payment detail and address. Other personal data is provided on an optional basis. You provide us with the data on the basis of the contractual relationship between you and us. At the same time, our responsibility arises from the protection of your identity and the prevention of fraud attempts.

The nature and scope of customer data processed depends on the goods and services chosen by you (the reseller or end customer). It may include such fields as: company name, terms of payment, country, email address, number of licenses, subscription start date, subscription end date, billing type, billing start date, contract id, payment type and other information related to subscriptions, services, billing and set up, such as phone numbers and IP addresses.

Purpose for Collection

We may use or process any goods or services information, or optional information that you provide to us for the purposes of bringing the goods or services into usable condition (e.g. activating a software license). We may also process your personal information for other purposes, including:

  • marketing purposes – such as pursuing lawful related marketing activities;
  • business purposes – such as internal audit, accounting, business planning, and
  • legal purposes – such as handling claims, complying with laws, or pursuing good governance.

Consent to Collection

We will obtain your consent to collect personal information:

  • in accordance with applicable law;
  • when you provide us with any registration information or optional information.

Use of Your Personal Information

Our Obligations

We may use your personal information to fulfil our obligations to you.

Messages and Updates

We may send administrative messages and email updates to you about the website. In some cases, we may also send you promotional messages about our products and services. You can choose to opt-out of promotional messages at any time.



We may share your personal information with our goods or services providers under contract who help provide certain goods or services or help with parts of our business operations e.g. the registration, activation and renewal of a software license);


We may disclose your personal information as required by law or statutory audit.

No Selling

We will not sell personal information. No personal information will be disclosed to anyone except as provided in this privacy policy.


We may need to disclose personal information to our employees that require your personal information to do their jobs. These include our responsible management, human resources, accounting, audit, compliance, information technology, or other personnel.

Change of Ownership

If we undergo a change in ownership, or a merger with, acquisition by, or sale of assets to, another entity, we may assign our rights to the personal information we process to a successor, purchaser, or separate entity. We will disclose the transfer on the website. If you are concerned about your personal information migrating to a new owner, you may request us to delete your personal information.


We take the security of personal information very seriously and always do our best to comply with applicable data protection laws. Our hosting company will host our websites and orders portal in a secure server environment that uses a firewall and other advanced security measures to prevent interference or access from outside intruders. We authorize access to personal information only for those employees who require it to fulfil their job responsibilities. We implement disaster recover procedures where appropriate.

Accurate and Up to Date

We will try to keep the personal information we collect as accurate, complete and up to date as is necessary for the purposes defined in this policy. From time to time we may request you to update your personal information with us. You are able to review or update any personal information that we hold on you by emailing or phoning us. Please note that in order to better protect you and safeguard your personal information, we take steps to verify your identity before granting you access to your account or making any corrections or updates to your personal information.


We will only retain your personal information for as long as it is necessary to fulfil the purposes explicitly set out in this policy. During the period of retention, we will continue to abide by our non-disclosure obligations. We may retain your personal information in physical or electronic records.


We are not responsible for, give no warranties, nor make any representations in respect of the privacy policies or practices of linked or any third-party websites.


Deemed Acceptance

By accepting this policy, you are deemed to have read, understood, accepted, and agreed to be bound by all of its terms.

Your Obligations

You may only send us your own personal information or the information of another data subject where you have their permission to do so.


We may change the terms of this policy at any time by updating this web page. We will notify you of any changes by placing a notice in a prominent place on the website or by sending you an email detailing the changes that we have made and indicating the date that they were last updated. If you do not agree with the changes, then you must stop using the website and our goods or services. If you continue to use the website or our goods or services following notification of a change to the terms, the changed terms will apply to you and you will be deemed to have accepted those updated terms.


If you have any questions or concerns arising from this privacy policy or the way in which we handle personal information, please contact us at